2 August 2026 · 4 min read
AI products are colliding with limits
Today’s signal is not bigger models or shinier demos. It’s that AI products are running into legal, behavioral, and trust constraints that teams can no longer treat as edge cases.
I turn legacy operations into digital products that pay for themselves.
Eight years across IT infrastructure and digital product, spent turning phone calls, paper checklists and unmetered equipment into systems that measure themselves — and earn their keep in the first year.
€2.3M+
New revenue unlocked through digital products
2,900+
Connected devices designed, deployed or retrofitted
150K+
Operational tasks digitised in a single year
2
National awards for technology and safety
What I do
Product strategy that survives the budget cycle
Roadmaps built around a first release that produces a number an executive can repeat — not a two-year plan funded on projection.
Operations, instrumented
Sensing, metering and connected hardware that replace estimates with measurement, then feed the operational decisions that turn measurement into margin.
Software people actually use
Tools designed for the busiest shift, not the demo. Adoption is won in the first week or lost permanently.
Selected work
All case studies- Revenue PlatformsFrom phone calls to a self-service booking platform€800K booked in the first six months of the MVP
- IoT & HardwareIoT utility pedestals — from prototype to patented product line400+ patented units deployed; 2,500+ legacy units retrofitted; €1.5M new revenue in year one
- OperationsDigitising operations with an award-winning task platform150K+ tasks completed in year one; employee NPS from −23 to +40; two national industry awards
Recent writing
All posts18 June 2026 · 2 min read
The MVP that paid for itself in six months
Most transformation budgets die in the gap between approval and proof. The fix is picking a first slice that generates revenue while it is still ugly.
4 May 2026 · 2 min read
Retrofit before you replace
Ripping out working hardware is the most expensive way to modernise. The interesting engineering is in making old equipment speak a new language.