Writing

Notes from the middle of a transformation

What I have learned building digital products inside businesses that were never designed around software — written while it is still fresh, and occasionally before I am fully sure.

• 2 August 2026Tech Radar

  

  AI products are colliding with limits

  Today’s signal is not bigger models or shinier demos. It’s that AI products are running into legal, behavioral, and trust constraints that teams can no longer treat as edge cases.

  4 min read

• 18 June 2026Product Strategy

  The MVP that paid for itself in six months

  Most transformation budgets die in the gap between approval and proof. The fix is picking a first slice that generates revenue while it is still ugly.

  2 min read

• 4 May 2026IoT & Operations

  Retrofit before you replace

  Ripping out working hardware is the most expensive way to modernise. The interesting engineering is in making old equipment speak a new language.

  2 min read

• 27 March 2026Transformation

  Digital transformation stalls at the operations layer

  Companies buy strategy decks and customer-facing apps, then discover the bottleneck was always the daily work nobody had modelled.

  2 min read

• 9 February 2026Discovery

  Running discovery with people who don't want software

  The best operational insight comes from people who are actively suspicious of you. Here is how to get it without pretending you are not there to change their job.

  2 min read